Assess your readiness to export…
Would you like to run a quick check on your enterprise's export readiness and identify possible gaps as you prepare to enter a foreign market? If you have already started exporting or export development activities, you may discover some useful tips.
The Export Fitness Checker takes you through eight dimensions of business management in your revision of preparations to export. These are:
- Strategy, Marketing, Production, Distribution, and Finance under business and
- Planning and Analysis, Organizing and Co-ordinating, and Monitoring and Improvement under management
Note that the application is designed to give you the opportunity to check your own export development preparations. The application does not evaluate your enterprise's achievement, it is a self-assessing tool designed to make you more confident about stepping into international markets.
The generic version of the Export Fitness Checker was developed by the International Trade Centre, under the Programme for Competitiveness Improvement for Small and Medium-sized enterprises. Information for the Kenyan version was researched and compiled by the Export Promotion Council. The Export Fitness Checker is based on the Business Management System, a business management paradigm applied by the International Trade Centre.
Open the Export Fitness Checker
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