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EPC wins a Global Award
ImageThe export sector in Kenya was honored after the country’s export agency won the prestigious Best Trade Promotion organization from a Developing Country Award. The Export Promotion Council won the Award following its outstanding national efforts to connect businesses to international markets. These efforts earned the Council this global award at the World Conference of Trade Promotion Organizations, which took place in The Hague on 13 and 14 October 2008. The Kenya was short listed for the award along side other countries including Brazil, Palestine, Paraguay, Serbia and South Africa. The overall winner, New Zealand, was cited by the judging panel as “an exemplar to developing country Trade Promotion Organizations (TPOs)” for its continuous innovation, growing international presence and excellence in country branding.
The winners of the World Trade Promotion Organization Awards for 2008 are:

  • New Zealand: ‘Best of the Best’ Trade Promotion Organization
  • Afghanistan: Best Trade Promotion Organization from a Least Developed Country
  • Jamaica: Best Trade Promotion Organization from a Small Country
  • Kenya: Best Trade Promotion Organization from a Developing Country
  • New Zealand: Best Trade Promotion Organization from a Developed Country
  • Costa Rica: Panelists’ Surprise Award

The overall winner, New Zealand, was cited by the judging panel as “an exemplar to developing country Trade Promotion Organizations (TPOs)” for its continuous innovation, growing international presence and excellence in country branding. Kenya as a country we can borrow from the experiences of New Zealand to brand our country.

Export Promotion Council was singled out for its contribution to the government’s development goal to transform Kenya by 2030 into a middle-income country, with its integrated approach to help companies overcome export bottlenecks. This is through programmes that combine product development, training and e-commerce. The winning integrated programme involved mainstreaming of Small and medium entrepreneurs from six provinces where 100 firms were assessed for their long-term export potential. Common challenges identified included product design and development techniques, market information and access management and marketing knowledge.

Twenty-five firms were selected, and training programmes were designed and delivered to more than 1,700 exporters. Fashion jewellery, shoes, handbags, home furnishings, soaps and other products were then promoted at trade fairs and on a new web portal. The companies are now receiving business orders.

The Export Promotion Council will continue to play an increasingly important role in today’s competitive and constantly changing global marketplace to market Kenya as a preferred trade, investment and tourism destination. As a developing country, we have to successfully promote our country brand, which means promoting our values, products and services in international markets.  The Award demonstrates that the Council is capable of marketing Kenya to the international markets.


 
 
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