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Page 1 of 5  All smiles as Kenya is awarded a trophy in a previous trade fair
The 2010 NEMDP was developed by relevant stakeholders from both public and private sector, through extensive consultation, individual submissions, and panel discussions. The EPC working within the approved processes of the International Standards Organization (ISO 9001:2000) received submissions analyzed them and organized meetings where the activities were presented, discussed, prioritized and lead agencies identified to co-ordinate individual activities. The harmonized Export Market Development Programme reflects the country’s need to avoid duplication of efforts by different stakeholders in the implementation of the market development activities.
Objectives of Programme- Consolidation and expansion of traditional export markets. Markets targeted are the East African Community (EAC), Common Market for Eastern and Southern Africa (COMESA) and European Union (EU).
- Diversification into new and emerging export markets. Markets targeted are rest of Africa, North America, Central and Eastern Europe, Middle East and South East Asia.
- Enhancement of corporate and brand identities and the promotion of the country's image in these markets.
- Strengthening of already established distributorship and agency networks.
- Test-marketing of new products.
- Countering competition both within and without the target markets.
- Giving practical support to regional integration efforts of East African Community and COMESA.
Criteria for Incorporating Activities in the Programme
Incorporation of activities in the 2010 NEMDP was guided by a number of factors. These included the need for market expansion, consolidation (EAC, COMESA and EU) and diversification (USA, Japan, Eastern Europe e.t.c); High export growth prospects (Great Lakes region); product diversification (Commercial Crafts, Nuts, Honey etc); support for regional integration efforts; market research finding triggers; and recommendations by relevant commercial attaches accredited to markets covered.
Whilst the EPC has exercised oversight responsibility in the implementation of the programme activities, in addition to co-ordination of specific activities as identified in the programme, organizing agencies were expected to assume the responsibility of co-ordinating agreed activities with EPC providing technical and logistical support where necessary.
The programme is grouped by market as below. To go straight to the particular market click on the link. The key to the acronyms usedis given at the bottom.
2010 NATIONAL EXPORT MARKET DEVELOPMENT PROGRAMME | | EAST AFRICA COMMUNITY – (EAC) |
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| DATE | EVENT | ORGANISING AGENCY | PRODUCT RANGE & ACTIVITIES
| | February 2010 ** | EAFCA –East African Fine Coffees Association, Mombasa | CBK | Coffee | | February 2010 ** | Market Survey in Services in Tanzania
| EPC/MOT, APSEA, BPO Society of Kenya, CSK, ICT Board
| Professional Services | | February 2010 ** | Market Research in Burundi & Trade Mission
| EPC, MoT, HCDA, KenInvest FPEAK, MoA, KEPHIS.
contact | Fruits and Vegetable; Processed foods & beverages; personal hygiene, beauty and healthcare products; chemicals; engineering and construction services; paper & paperboard; textiles and garments; crop protection and animal health products; farm | | June 28th - Jul 8th 2010 | 34th Dar -es salaam International Trade Fair, Dar es Salaam, Tanzania
| EPC, MoT, KAM, KNCCI, NJEMA | Processed foods & beverages; personal hygiene, beauty and healthcare products; chemicals; engineering and construction services; paper & paperboard; textiles and garments; crop protection and animal health products; farm inputs; hospital supplies etc. | | July 30th - 10th August, 2010 | 13th Rwanda International Trade Fair, Kigali | EPC, MoT, KAM, KNCCI, NJEMA, KenInvest | Processed foods & beverages; personal hygiene, beauty and healthcare products; chemicals; engineering and construction services; paper & paperboard; textiles and garments; crop protection and animal health products; farm inputs; hospital supplies etc. | | August 2010 | Burundi Solo Trade Exhibition, Bujumbura | EPC, MoT, KAM, KNCCI, NJEMA, KenInvest | Processed foods & beverages; personal hygiene, beauty and healthcare products; chemicals; engineering and construction services; paper & paperboard; textiles and garments; crop protection and animal health products; farm inputs; hospital supplies etc. | | August, 27th – 9th 2010 | Mombasa International Show, Mombasa |
Kenya ASK, MoT, EPC, KAM, KNCCI, NJEMA | Industrial & Agricultural Machinery, Agricultural Products, Crop Protection, Horticulture, Gift Items, Capital Markets, Banking& Finance, Animal Health, Farm Inputs etc | September
27th – Oct 3rd 2010 | Nairobi International Trade Fair, Nairobi,
Kenya | ASK, MoT, EPC, KAM, KNCCI, NJEMA | Industrial & Agricultural Machinery, Agricultural Products, Crop Protection, Horticulture, Gift Items, Capital Markets, Banking& Finance, Animal Health, Farm Inputs etc | | October 6th – 12th 2010** | 18th Uganda International Trade Fair , Kampala,
Uganda | EPC, MoT, KAM, KNCCI, NJEMA | Processed foods & beverages; personal hygiene, beauty and healthcare products; chemicals; engineering and construction services; paper & paperboard; textiles and garments; crop protection and animal health products; farm inputs; hospital supplies etc. | | 2010** | Great Lakes Countries Exhibition, Tanzania | EPC/MoT, KHC, KAM, KNCCI, NJEMA | Processed foods & beverages; personal hygiene, beauty and healthcare products; chemicals; engineering and construction services; paper & paperboard; textiles and garments; crop protection and animal health products; farm inputs; hospital supplies etc. | November 2010**
| 12th East Africa Jua Kali/Nguvu Kazi Uganda | MLHRD, NJEMA, EPC | Commercial crafts, Jua Kali Products including metal fabricated products like wheel barrows, weighing machines, kitchen and cooking equipments etc | | October 12th -15th 2010 | Trade Mission & Kenya Business Seminar to Johannesburg, Durban and Cape Town, South Africa | MoT, MFA, Min Tourism, MoA, Ken Invest, EPC, HCDA, FPEAK,KEPHIS, KAM, KTB, CBK, KPCU, KTDA, TBK,NJEMA,AFIPEK, KNCCI, EPZA, MoLHRD | Fresh Fruits & Vegetables, Tea, Coffee, Processed foods and beverages. Investment, Tourism & Culture |
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