Kenya is among the more than 192 Countries, participating at the World Exposition 2010 in Shanghai China which will be held from May 1st to October 31st 2010. Kenya like other participating countries, intends to utilize this window of opportunity provided by the exposition to showcase her trade, investment and tourism opportunities. The Export Promotion Council (EPC) in collaboration with relevant public and private sector institutions and academia is coordinating Kenya’s preparations and participation at this World Exposition that will market Kenya as a preferred destination for trade, investment and tourism. Click here to visit theexpo online .

World Expositions are global forums for exchange of information that foster better understanding amongst the people of the world.  They provide a forum for developing common perspectives on prevailing and future challenges and threats to the survival of humankind such as, environmental degradation, food security, sustainable development, HIV AIDS, unemployment and poverty, among others

Kenya’s theme statement for the event is “Cities of Discovery and Harmony” and is derived from the overall EXPO Shanghai theme, “Better City, Better Life.” Kenya will showcase a fusion of the old and new urban experiences and the uniqueness of Kenyan culture.

The Exposition will also provide an opportunity for Kenyan companies to display and promote their products and services in the vast Chinese and Asian markets. Over 70 Million visitors are expected at the event. Interested companies are invited to apply for participation and will display their products at the open arena within the African Pavilion.  Selected companies will be given an opportunity on a rotational basis to display their products for a period of one month. 

 

Target Sectors
•Horticulture (Cut flowers, Fruits & Vegetables, Edible nuts etc)
•Tea and Coffee
•Honey
•Fish and Fish Products
•Processed and Canned foods
•Pyrethrum
•Commercial Crafts
•Tourism (Tours & Travels, Hospitality) and other services

Anticipated Benefits
•Business to business linkages
•Business deals and trial orders
•Opportunities for opening distribution outlets, signing of agency and distributorship agreements and licensing agreements
•Understanding of consumer requirements and emerging market trends in China and Asia.
•Gauge the competition
•Collaboration in Research & Development

Participation Requirements

Applications have been closed and progress in being made . Successful companies are meet ing the full cost of travel, freighting of exhibits, accommodation, a commitment fee and any other incidentals. There is however, a Kenya National Day, Trade, Investment, and Tourism Workshop to be be held from 9th to 10th September, 2010. To view the contents of this business forum please click here to download the advert. The deadline for applications is on 15th July, 2010. Click here to download the application forms.